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Integrations

MailerLite Integration

Written By Angela L

Last updated 8 months ago

This article will cover how to integrate MailerLite with your PayKickstart account and specific products to add customers to MailerLite Email Lists based on related action events.

In your PayKickstart account, go to Configure → Integrations.


First, you’ll need to integrate on your main integration page.

Inside the Integrations menu, make sure to click on the Available tab.

Then find the Autoresponders category in the filter, and scroll down to locate MailerLite.

You can also search for MailerLite directly within the Search field:

Enable MailerLite by clicking the toggle switch.

Enter your MailerLite Account name and API key, and click Connect.

To Find your MailerLite API Key: Go to MailerLite Account → Integration.

Inside the MailerLite Integration section, click on the Use button for the Developer API section.

Then copy your API Key.

After adding the API Key to the PayKickstart settings, click Connect and PayKickstart will use the API key to create the platform-level integration connection.

Important to Note

You should have at least 1 Group created under your Subscriptions section in your MailerLite account in order to select it as a list in your product’s settings and integrate with MailerLite.

After connecting your account, you must set up a Trigger to tell PayKickstart when to send customer information to MailerLite.

In the PayKickstart dashboard, go to Configure and select Triggers →

https://app.paykickstart.com/vendor/configure/triggers

Click the + New Trigger button to create a new rule.

Configure the Trigger settings as follows:

  • Status:
    First, toggle the switch at the top to make the trigger ACTIVE.

  • Trigger Name:
    Give your trigger a descriptive name so you can easily identify it later
    (e.g., "Product 1 - New Sale to MailerLite").
     

Select Event(s):
Choose the event that will fire this trigger.
For adding new customers, New sale is the most common choice.

Please note:

Available event options will show clearly only after saving your first trigger.

We recommend choosing the New Sale event when setting up the integration for the first time as it would trigger with any new transaction that is created for the product.

For MailerLite, the currently available and supported events are:

  • New Sale - triggers when a new transaction is created for the product

  • New Trial - triggers when a new trial is started for the product

  • Refund - triggers when a refund is issued to the customer, for the specific product

  • Subscription Cancellation - triggers when a Subscription is cancelled, for the product

  • Pending Cancellation - triggers when choosing to cancel the subscription at the end of the billing period, instead of immediately

  • Cart Abandonment - triggers 15 minutes after the checkout page has been abandoned

  • Subscription Changed - triggers whenever the subscription’s plan has been changed to a different one

IF Condition (The Rule):

This defines the variable that must be included for the trigger to run.

Important: The IF condition must be set to a Product, for the integration to function.

Best Practice Use Case:
We recommend creating a separate trigger for each product.
This makes it easier to manage and troubleshoot specific product integrations if needed, rather than having 1 trigger where all products are selected.

THEN Action (The Result):

This defines what will happen when the IF condition is met.

Please ensure that you have your Lists and Tags created in your MailerLite account.

  • Set the THEN action to: add customer to Email Marketing service.

  • Service: Select MailerLite from the dropdown.

  • Account: Choose the MailerLite account you connected in your Integrations section.

  • Select List: Choose the specific MailerLite list where you want to add the customer.

  • Add Tag: Select a Tag, or multiple Tags you want to apply to the customer in MailerLite (e.g., new customer, subscribed customer, etc.)

Once you have configured the rule, click the Update Trigger button to save your automation.

Now, when a customer purchases your main offer product, they’ll automatically be added to this MailerLite list that you’ve chosen.

Still need help? Ask the team