What is the Difference Between Lifetime vs Per-Campaign Affiliate Cookie Tracking

As a vendor, you have a few different options for tracking affiliate commissions.

You can choose the Affiliate Tracking option by going to Configure > Platform Settings.

This setting is applied throughout your entire account and cannot be set on a per-campaign basis.

1. Lifetime Commission, per customer basis – To receive lifetime commission, the original purchase must be made by a customer using the affiliate’s link.
   Note: The Last affiliate cookie gets credit for all future charges.
   i.e., the affiliate will receive lifetime commissions credit for all related purchases from that customer, until the customer used a different affiliate link to make another purchase.

2. Commission, per campaign basis – Each campaign has its own commission structure, which you can customize independently. Affiliates will earn credit for a purchase as long as they are approved for that specific campaign and the customer’s browser contains the appropriate tracking cookie. Commissions apply to any product tied to that campaign, including all products within the associated sales funnel.

There are a few different ways that we connect an affiliate with a visitor/customer to ensure proper credit is given.

First, we drop a cookie on the visitor/customer’s browser. Alternatively, we record the customers email address (after purchase) as a 3rd way of properly assigning credit to an affiliate for the referred visitor/sale (this is only used if the vendor has lifetime commissions set – per sale).