As a PayKickstart Vendor, you’ll be able to add advanced filters to your customer list. Segmenting your buyers so that you can hyper-target them with your marketing campaigns.

You will also be able to automatically add and remove customers from your Facebook Custom Audiences, so that you can serve relevant Facebook Ads to them in the future.

Audience Builder allows you to filter and segment your customers based on the filters that you specify.

Step 1: Enabling Facebook Business

In your vendor account, go to Configure > Integrations > Available tab.

Once in the integration section, click the Misc option in the drop-down selection, then enable the toggle switch for Facebook Business.

Click Connect.

Note:

Log out of Facebook on your browser first, or ensure you are logged in to the specific FB account you want to connect before clicking connect.

After you finish connecting to your FB account, you will be taken back to the PK integration section, and the FB account connection will be saved.

Step 2: Setting up your Audience Builder

To access the Audience Builder, go to Tools > Insights > Audience Builder.

Click the + Create Your First Audience button.

Enter your Audience Name and click Continue.

Give your Audience a unique name and choose the filters by which you wish to segment your audience.

After you save your Custom Audience Build, you will have an option to download the .CSV file containing the information about your audience build.

(Optional): You can also push the Custom Audience Build to Facebook, and add or remove customers from an existing audience, or you can create a new Facebook Audience.

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