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Integrations

Integrating MailChimp

Written By Angela L

Last updated 8 months ago

In this tutorial, learn how to integrate with MailChimp autoresponder service using PayKickstart’s in-house integration.

In your PayKickstart account, go to Configure → Integrations.


First, you’ll need to integrate on your main integration page.

Inside the Integrations menu, make sure to click on the Available tab.

Then find the Autoresponders category in the filter, and scroll down to locate MailChimp.

You can also search for MailChimp directly within the Search field:

Enable MailChimp by clicking the toggle switch.

Enter your MailChimp Account name and API key, and click Connect.

After connecting your account, you must set up a Trigger to tell PayKickstart when to send customer information to MailChimp.

In the PayKickstart dashboard, go to Configure and select Triggers →

https://app.paykickstart.com/vendor/configure/triggers

Click the + New Trigger button to create a new rule.

Configure the Trigger settings as follows:

  • Status:
    First, toggle the switch at the top to make the trigger ACTIVE.

  • Trigger Name:
    Give your trigger a descriptive name so you can easily identify it later
    (e.g., "Product 1 - New Sale to MailChimp").
     

Select Event(s):
Choose the event that will fire this trigger.
For adding new customers, New sale is the most common choice.

Please note:

Available event options will show clearly only after saving your first trigger.

We recommend choosing the New Sale event when setting up the integration for the first time as it would trigger with any new transaction that is created for the product.

For MailChimp, the currently available and supported events are:

  • New Sale - triggers when a new transaction is created for the product

  • New Trial - triggers when a new trial is started for the product

  • Refund - triggers when a refund is issued to the customer, for the specific product

  • Subscription Cancellation - triggers when a Subscription is cancelled, for the product

  • Pending Cancellation - triggers when choosing to cancel the subscription at the end of the billing period, instead of immediately

  • Cart Abandonment - triggers 15 minutes after the checkout page has been abandoned

  • Subscription Changed - triggers whenever the subscription’s plan has been changed to a different one

IF Condition (The Rule):

This defines the variable that must be included for the trigger to run.

Important: The IF condition must be set to a Product, for the integration to function.

Best Practice Use Case:
We recommend creating a separate trigger for each product.
This makes it easier to manage and troubleshoot specific product integrations if needed, rather than having 1 trigger where all products are selected.

THEN Action (The Result):

This defines what will happen when the IF condition is met.

Please ensure that you have your Lists and Tags created in your MailChimp account.

  • Set the THEN action to: add customer to Email Marketing service.

  • Service: Select MailChimp from the dropdown.

  • Account: Choose the MailChimp account you connected in your Integrations section.

  • Select List: Choose the specific MailChimp list where you want to add the customer.

  • Add Tag: Select a Tag, or multiple Tags you want to apply to the customer in MailChimp (e.g., new customer, subscribed customer, etc.)

Once you have configured the rule, click the Update Trigger button to save your automation.

Now, when a customer purchases your main offer product, they’ll automatically be added to this MailChimp list that you’ve chosen.

Still need help? Ask the team