Help Center » Article » Lead / CPA Tracking

Lead / CPA Tracking

For Growth (Professional) and Scale (Premium) Vendor Plans. 

PayKickstart supports lead tracking, also known as CPA (Cost Per Acquisition).

This allows vendors to track and pay affiliates commission ($) for every lead they refer – great for pre-launches, webinars or any lead generation page.

To create a Lead Tracking Campaign follow the steps below.

After adding the lead form code and tracking method, you will now the basic lead form on your optin page for customer to use and affiliate to share.

The lead submission form is a basic nameemail and submission button form.
You can use CSS to design the lead form to match your page as seen in the example photo below.

Affiliates will now have a lead campaign link in their affiliate accounts to use for lead signups.

  • You can view all of your leads by going to Payments >> Leads
  • You can also see if the lead is “Confirmed” and if they have converted to a “Buyer“.

Confirmed Lead: Once the lead submits the lead form, they will receive an opt-in confirmation email via the 3rd party email platform you have integrated with the lead campaign. Once the lead clicks this confirmation link, they will be marked as “Confirmed” in your PayKickstart account.

Vendors can also manually confirm a lead campaign lead if needed.

Paying out affiliates for their referred leads is handled the same way that you payout normal commissions.

PLEASE NOTE: In order to payout an affiliate for a related lead, the lead will need to have confirmed their optin with your email service.

See “How to Handle Affiliate Commission Payouts”

NOTE:  Regardless of which tracking method you use, PayKickstart has a number of fraud detection features built-in to minimize the chances of fraudulent leads.  However, as a rule of thumb, its important to always be mindful of the affiliates promoting your lead campaign and to monitor the leads on a regular basis, looking for anything that seems suspicious or unusual – especially before paying out commissions.

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