Using the Audience Builder

As a PayKickstart Scale (Premium) Vendor, you’ll be able to add advanced filters to your customer list. Segmenting your buyers so that you can hypertarget them with your marketing campaigns.

You will also be able to automatically add and remove customers from your Facebook Custom Audiences, so that you can serve relevant Facebook Ads to them in the future.

Audience Builder allows you to filter and segment your customers based on the filters that you specify.

Step 1: To access the Audience Builder, click on Tools and choose Audience Builder.

Step 2: Connect your Facebook account by clicking on Connect Facebook.

Step 3: Once you have successfully connected your Facebook account, click on Create Your First Audience, or Create New Audience in the top right corner .

Step 4: Give your Audience a unique name and choose the filters by which you wish to segment your audience.

After you save your Custom Audience Build, you will have an option to Download the .CSV file containing the information about your audience build.

Step 5 (Optional): You also have the ability to push the Custom Audience Build to Facebook, and add or remove customers from an existing audience, or you can create a new Facebook Audience.

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