Consider a campaign as a holder for similar products or products for the same company.
Products in the same campaign will share the same email notification settings, support contact info, affiliate settings, and other options.
If your products are related, such as for the same company/business or the same offering but different plans/levels, it is best to place the products in the same campaign for easier management.
If the products are extremely different from each other or you want to sell them as separate businesses, then make separate campaigns.
It’s ultimately up to you how you want to structure your campaigns and products, but most vendors tend to group related products in the same campaign.
If you have any questions about using 1 or multiple campaigns for your product, please contact our support team and we would be happy to help.