Reporting Metrics Guide

Glossary

Gross: Unless stated otherwise this value represents the total amount before deducting refunds, and before deducting approved commissions in the case of sales-related reports.

Net: Unless stated otherwise this value represents the total amount after deducting refunds, and after deducting approved commissions in the case of sales-related reports.

History Totals

Refers to the total blocks displayed at the top of the reports (excluding funnels):

  1. Current month: Always taken from today’s date, backwards up to and including first day of the month. Selected Date range is ignored.
  2. X month(s) ago: Always taken from first day of the current month less count of months (X). Selected date range  is ignored.

 

Vendor Reports

Vendor Dashboard (https://app.paykickstart.com/)

Sales summary:

  1. Commissions value: Gross commissions generated by sales of products the vendor owns. This means it also excludes contract commissions where the logged in user is the partner vendor.
  2. Commissions %: Gross Commissions / Gross Sales
  3. Refunds value: Gross refunds for all transactions, including partner sales
  4. Refunds %: Gross Refund Transaction Count / Gross Sales Count
  5. Avg. Funnel Conversion Rate: Gross Sales Count / Unique Visits
  6. Avg. Funnel EPC: Gross sales / Unique Visits

Payment Frequency:

  1. One time: One-time Sales Less Refunds
  2. Recurring: Recurring Sales Less Refunds

Best Performing Products:

  1. Sales: Sales Less Refunds Count
  2. Revenue:  Sales Less Refunds Amount

 

Reports >> Funnels (https://app.paykickstart.com/admin/reports/vendor/funnels)

NOTE: This report does not take any subscription rebills into account. It only considers the performance of each funnel based on traffic received and sales generated to that specific funnel. Further, it doesn’t consider sales from API calls, manual transactions etc. Please ensure that your vendor landing page tracking script is installed on all your landing pages and that your landing pages are properly defined, as this will affect your funnel’s metrics.

  1. EPC: Unique Clicks / Gross Sales
  2. EPS: Gross Sales Amount / Gross Sales Count
  3. Conversion Rate:  Gross Sales / Unique Clicks

Reports >> Traffic (https://app.paykickstart.com/admin/reports/vendor/traffic)

Traffic reports filter sales funnel traffic by Direct(no affiliate associated) and Affiliate related traffic

  • Visits: Total number of customer visits.
  • Unique: Unique customer visits.
  • EPC: Unique Clicks / Gross Sales
  • EPS: Gross Sales Amount / Gross Sales Count
  • Gross Revenue: Total amount of sales recognized for a reporting period, prior to any deductions.
  • Refunds: Refund amount related to the sales funnel traffic.
  • Commissions: Commission amount related to the sales funnel traffic.
  • Net Revenue:  Total amount of sales recognized for a reporting period, after any deductions.

 

Reports >> Subscriptions (https://app.paykickstart.com/admin/reports/vendor/subscription)

Monthly Recurring Revenue (MRR)

Subscriptions using “days” or “years” as the frequency type have their values standardized for the MRR calculation as follows:

  1. Days: Subscription amount x 365.25 / 12
  2. Years: Subscription amount / 12

Churn Rate

Churn rate is calculated as follows: Count of active subscriptions 30 days prior to date / count of all canceled subscriptions in 30 days prior to date x 100

 


Affiliate Reports

Affiliate Dashboard (https://app.paykickstart.com/affiliate-dashboard)

Payment Frequency:

  1. One time: Net One-time transaction commissions
  2. Recurring: Net Recurring transaction commissions

Best Performing Products:

  1. Sales: Net commissions count
  2. Revenue:  Net commissions count amount

 

Reports >> Sales (https://app.paykickstart.com/admin/reports/affiliate/sales)

  1. Net Sales: Total Sales – Refunds
  2. EPS: Gross commissions / gross commissions count (for approved AND refunded transactions)
  3. Commissions: Net Commissions

 

Reports >> Funnels (https://app.paykickstart.com/admin/reports/affiliate/funnels)

NOTE: This report does not take any subscription rebills into account. It only considers the performance of each funnel based on traffic received and sales generated.

  1. Net Sales: Total Sales – Refunds

 

Reports >> Commissions (https://app.paykickstart.com/admin/reports/affiliate/commissions)

 

Reports >> Traffic (https://app.paykickstart.com/admin/reports/affiliate/traffic)

  1. Conversion rate = Gross sales count / Unique visits count
  2. NOTE: It’s possible for affiliate link clicks to not equal the sum of the traffic of all the associated funnel’s products. This can happen, for example, if multiple products are listed in the same step in the funnel. In this case, each product sharing the same step will be attributed with the same visit. Another example is if an affiliate creates a custom link and overrides the destination URL. In this case, the link metrics will provide data for the link clicks itself, and the breakdown will provide metrics for traffic generated for that link’s associated funnel’s landing page URLs.  

 

Reports >> Payouts (https://app.paykickstart.com/admin/reports/affiliate/payout)

  1. Paid = Commissions paid out to the affiliate
  2. Pending = Commissions waiting to be paid by the vendor

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